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Serena Software's Agile On Demand Solution Helps Developers Be Agile

World's Largest Agile Training Program, To Be Held at 2008 Serena TAG Conference, Will Push Agile Further Into the Enterprise

REDWOOD CITY, Calif., Sept. 10 /PRNewswire/ -- To meet the increasing demand for Agile adoption in the enterprise, Serena Software today announced it will deliver a pure Agile solution based on best practices via Software as a Service (SaaS) later this year. Serena(R) Agile On Demand will enable software development groups to add Agile to their development portfolio and support global teams working on multiple projects.

Serena Agile On Demand offers a new approach to adopting Agile practices by coupling the developer tool with Agile adoption and training services from Valtech, an industry-leading Agile services provider and Serena partner. The combined tool and services offering is designed to meet the needs of the 21st century development environment, which includes multiple projects running in multiple languages across multiple continents.

"Traditionally, Agile practices have had higher adoption rates among smaller, co-located development teams, which today are a rarity," said John Scumniotales, co-developer of the Scrum Agile methodology and vice president of product development at Serena Software. "Our new Agile On Demand solution has been designed from the ground up to support multi-project and multi-methodology environments, making Agile accessible to any development team."

Agile On Demand

Serena's new Agile On Demand solution will make it simpler and faster to manage concurrent Agile projects with innovative capabilities and virtual training that foster team collaboration whether a team is in the same room or spread across continents and time zones.

More than just software, Agile On Demand combines tooling with Agile transformation services, such as:

    -- Video instruction on common agile practices
    -- Just-in-time virtual training on a comprehensive list of Agile topics
    -- Live coaching where an expert is only a phone call away

In fact, the "Coach Live" service is an exclusive offering from Valtech available only in Agile On Demand. Coach Live gives users predictable access to an Agile coach who can walk a development team through adoption and transformation issues, dramatically increasing the success and pace of Agile adoption in complex environments.

    Other Agile On Demand capabilities include:

    -- Work Management: track time and work status, manage impediments, and
       allocate resources
    -- Sprint Planning: user story estimation, including drag-and-drop
       allocation of user stories to sprints and real-time demand versus
       capacity displays
    -- Release Planning: user story authoring, backlog management, and
       alignment of stories with strategic initiatives and themes
       Reporting and Dashboarding: real-time burndown and velocity charts,
       release demand versus capacity views, acceptance test reports, unit
       test and build status reports
    -- Collaboration: RSS notifications, instant messaging (IM) integration,
       integrated Wiki support, and virtual whiteboard for remote standups
    -- Mashup Integration: integrates fully with the Serena Business Mashup
       platform

Agile On Demand completes Serena's "hat trick" of bringing to market this year three offerings via SaaS. Its first two solutions -- Serena(R) Mariner(R) (Project and Portfolio Management) and Serena Business Mashups -- can be delivered either on premise or via SaaS. Serena Agile On Demand will be available only via SaaS.

Availability and Pricing

Serena Agile On Demand will be available by the end of 2008. Pricing will be based on Serena's unique "try, succeed then buy" model, in which customers are encouraged to download a Serena product for free, use it for a specified period of time free of charge, and once the customer sees value in the product, then Serena will charge a low, per seat subscription fee. In this way, Agile On Demand virtually guarantees that users will be successful adopting Agile practices before needing to pay. Valtech's training and coaching services will be included in the Agile On Demand fee.

Sign Up For Free Agile Certification

More than 500 people will be taking the first step in becoming a true Agile practitioner by joining the free Agile Mastery training session, Valtech's core Agile course training, held at Serena's 2008 Tag Conference in Santa Clara, Sept. 7-11. Anyone can get Agile certified in two days for free (a $1,400 value) in this hands-on, immersive course.

With approximately 4400 Agile Alliance members to date, this training course promises to increase the number of certified Agile practitioners worldwide by more than ten percent. Interestingly, participants were invited to the session via Facebook and social networking; Serena did not buy any email lists or traditional advertising yet doubled its registration rates for the event.

About Valtech

Valtech is a global provider of high performance enterprise software development, outsourcing, and organizational transformation services. Valtech offers strategic software consulting, lean and agile-focused software engineering, skills training and coaching. The company partners with customers as no development company dares to, by sharing the risk and return of development. Valtech's OnDemand services are focused on one single outcome: Delivering business agility. Serving customers across a variety of industries, including finance, travel, energy, media, high-tech and online, Valtech OnDemand offerings result in priority business ideas and products converted to working, tested and deployable software every two weeks. Headquartered in Dallas, Valtech North America is a leading member of the Agile Alliance. For more information, please visit http://www.valtech.us.

Serena Software, Inc.

Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and almost 1000 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups automate common everyday, processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs -- CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit http://www.serena.com.

Serena and Mariner are registered trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright (C) 2008 Serena Software, Inc. All Rights Reserved.

SOURCE Serena Software, Inc.

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